Influence communication strategy

  • Choosing key influencers
  • Developing a media plan
  • Lobbying decision-makers
  • Using the nudge technique (behavioural science)
  • Image strategy
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Campaign design

  • Announcing a candidacy
  • Slogans
  • Campaign schedule
  • Training the team around the candidate

Identifying 'key' contacts: decision-makers, relays, allies

  • Trade union representatives
  • Representatives of pressure groups (lobbies)
  • Representatives of local authorities
  • Representatives of public bodies
  • Representatives of NGOs
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Creating a visual identity

  • Logo
  • Graphics
  • Photos
  • Posters

Media relations and disseminating information

  • Monitoring and collecting information
  • Press releases and briefings
  • Organizing interviews and press conferences
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