Influence communication strategy
- Choosing key influencers
- Developing a media plan
- Lobbying decision-makers
- Using the nudge technique (behavioural science)
- Image strategy
![Image](https://pbcominternational.com/wp-content/uploads/2021/07/influence_.jpg)
![Image](https://pbcominternational.com/wp-content/uploads/2019/05/PBCOM_campagnes-electorales.png)
Campaign design
- Announcing a candidacy
- Slogans
- Campaign schedule
- Training the team around the candidate
Identifying 'key' contacts: decision-makers, relays, allies
- Trade union representatives
- Representatives of pressure groups (lobbies)
- Representatives of local authorities
- Representatives of public bodies
- Representatives of NGOs
![Image](https://pbcominternational.com/wp-content/uploads/2019/05/PBCOM_campagnes-electorales_interlocuteurs.png)
![Image](https://pbcominternational.com/wp-content/uploads/2019/05/PBCOM_campagnes-electorales_indentite_visuelle.png)
Creating a visual identity
- Logo
- Graphics
- Photos
- Posters
Media relations and disseminating information
- Monitoring and collecting information
- Press releases and briefings
- Organizing interviews and press conferences
![Image](https://pbcominternational.com/wp-content/uploads/2019/05/PBCOM_campagnes-electorales_media.png)